The RC Supply
Brand System
A practical guide to maintaining a consistent, premium, scientific and trustworthy RC Supply visual identity across digital experiences, marketing materials and communications.
Precision backed by transparency.
RC Supply should feel like a modern scientific company rather than a generic online retailer. Every visual element should communicate confidence, cleanliness, accuracy and transparency.
"Premium research compounds. Verified quality. Transparent science."
Scientific
Clean, precise and evidence-oriented. Visual communication should feel credible and laboratory-inspired.
Premium
RC Supply should feel established, professional and high quality without becoming overly luxurious.
Transparent
Communication should prioritize clarity, testing information, documentation and straightforward language.
A clean scientific palette.
RC Supply's visual identity is built around a deep navy foundation paired with energetic blue accents and clean neutral surfaces.
Primary Dark Application
Use RC Navy as the primary dark background for headers, navigation, hero sections, footer areas, scientific callouts and high-impact brand moments.
Clean, modern and highly readable.
Use Inter as the primary typeface across digital communications. Its clean geometry supports the scientific and technology-driven character of RC Supply.
Primary Typeface
Inter
Modern sans-serif designed for excellent
readability across screens.
Headings
Use 700–800 weight with tight letter spacing and concise headlines.
Body Copy
Use 400–500 weight with generous line height for comfortable reading.
Keep the RC Supply mark clean.
The logo should always have enough surrounding space to remain immediately recognizable. Avoid placing it inside visually crowded areas.
Digital interface language.
UI components should feel structured, clean and trustworthy. Use rounded corners sparingly and maintain strong contrast between primary actions and supporting elements.
Buttons
Badges
Cards
Research Compound
Clear product information with concise supporting research information.
Navigation
Navigation should prioritize simplicity, clear hierarchy and easy access to product, testing and support information.
How RC Supply should sound.
The RC Supply voice should be confident and knowledgeable without sounding exaggerated, sensational or overly promotional.
Do this. Avoid that.
✓ Do
- Maintain strong contrast.
- Use navy and blue as the primary brand colors.
- Keep layouts spacious and structured.
- Use clean scientific imagery.
- Present testing and documentation clearly.
- Use concise, confident language.
✕ Don't
- Use excessive gradients or visual effects.
- Use neon colors outside approved accents.
- Overcrowd layouts.
- Distort or recolor the logo.
- Make unsupported scientific claims.
- Use overly aggressive sales language.
Research Use Messaging
When communicating about products, maintain consistent research-use terminology. The RC Supply website identifies its products as intended strictly for laboratory research and not for human or animal consumption. :contentReference[oaicite:3]{index=3}
Preferred language: "For laboratory research use only."
Avoid language that implies therapeutic, diagnostic, nutritional or consumer-use purposes.
