Brand Guidelines
The Best Research Chemicals, Delivered Discreetly
Color Palette
Our colors reflect precision, trust, and scientific excellence. Use them consistently across all touchpoints.
RC Blue
Primary brand color. Use for CTAs, links, highlights, and key accents.
Deep Navy
Primary text and dark backgrounds. Conveys authority and professionalism.
Sky Blue
Secondary accent for hover states, badges, and supporting elements.
Metallic Silver
Reflects the chrome/metallic finish in our logo. Use for borders and subtle backgrounds.
Pure White
Clean canvas backgrounds. Essential for scientific clarity and readability.
Cloud Gray
Subtle section backgrounds and card fills. Keeps layouts airy and modern.
Typography
Inter is our primary typeface — clean, modern, and highly legible at all sizes. It conveys scientific precision.
Display / H1
Heading / H2
Subheading / H3
Body Text
Caption / Small
Label / UI
Logo Usage
Always use the official logo files. Maintain clear space and never distort, recolor, or add effects.
Voice & Tone
RC Supply speaks with scientific authority, discreet professionalism, and unwavering confidence.
Precise & Scientific
Use exact terminology. "≥98% purity verified by third-party HPLC analysis." Not "very pure."
Confident & Direct
State facts clearly. "Free discreet shipping on orders over $150." No hedging or filler words.
Hype or Exaggerate
Avoid superlatives like "miracle" or "revolutionary." Let the data and COAs speak.
Human Consumption Language
Never imply products are for human or animal use. Always include "Research Use Only."
Discreet & Professional
Reflect our shipping promise. Language should feel secure, private, and respectful.
Casual or Slang
Avoid informal language, emojis in product descriptions, or gym-bro terminology.
Buttons & UI Components
Consistent button styles create a trustworthy, familiar experience across the site.
Usage Guidelines
- Primary: Use for the main action on a page (Add to Cart, Shop Now).
- Secondary: Use for supporting actions (Learn More, View COA).
- Dark: Use on light backgrounds when high contrast is needed.
- Ghost: Use for tertiary actions or filter toggles.
- Border radius is always 8px for consistency.
- Buttons should have 12px vertical and 28px horizontal padding.
Imagery Style
Product photography and visual content should feel clinical, clean, and premium.
Product Shots
White or light gray background. Soft shadows. Vial labels clearly visible. High resolution.
Lab / Science
Clean laboratory imagery. Blue-tinted lighting acceptable. No cluttered bench shots.
Shipping / Packaging
Discreet, plain packaging. No branding on outer box. Professional, neutral photography.
COA / Data
Certificates of Analysis should be presented cleanly. Charts and graphs use brand blue palette.
Spacing Scale
Consistent spacing creates rhythm and hierarchy. Base unit is 4px.
| Token | Value | Visual | Use Case |
|---|---|---|---|
xs |
4px | Icon gaps, tight inline spacing | |
sm |
8px | Button padding (vertical), card internal gaps | |
md |
16px | Card padding, section internal spacing | |
lg |
24px | Grid gaps, component separation | |
xl |
32px | Section padding, card groups | |
2xl |
48px | Section margins, hero padding | |
3xl |
64px | Major section breaks, page padding |
Brand Guidelines v1.0 — RC Supply
For internal use only. Updated September 2026.
